As part of their #LidlSurprises campaign, Lidl set up THE LITTLE MARKET, inviting real customers to blind-taste their products and didn't tell them where their food had come from until the very end. Their reactions are genuine.

The Bakery Stall Keeper was played by Gerard.

More information on this campaign can be found at creativebrief.com

The Little Market campaign was awarded D&AD's Wood Pencil Award 2015.